What is a Social Media Strategy and do I need one?

Social media can be a powerful tool for businesses, but it's not as simple as just creating a Facebook page and posting random things. To be successful on social media, you need a strategy. Don't worry though, I'm here to break it down for you in a fun and easy-to-understand way!

So, what goes into creating a social media strategy? The first step is to define your goals. What do you want to achieve through social media? Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you have a clear idea of your goals, you can start to develop a plan to achieve them.

Next, you need to identify your target audience. Who are they? What social media platforms do they use? (this doesn’t mean it has to be TikTok because its popular. Really think what platforms are they actually using). Consider what are their interests and needs? Understanding your audience is crucial to creating content that resonates with them so really get to know what they would like! 

Once you know your audience, you can start creating content. This includes everything from text posts to images, videos, and infographics. The key is to create content that is engaging, informative, and relevant to your audience. Hint: start asking them what they want to see and what they want to gain from your accounts etc. 

Social media is also a great way to build your community and find your people! Once you have them, engage with them. This means responding to comments and messages, asking for feedback, and running contests are all ways to build a relationship with your followers.

Now, let's talk about the benefits of having a social media strategy. First and foremost, it can help you achieve your business goals. Whether that's increasing brand awareness or generating leads, a well-crafted social media strategy can help you get there.

Another benefit is that it can help you stand out from the competition. By creating unique and engaging content, you can set yourself apart from other businesses in your industry and continue to learn and grow your skills. (Look up Diary of a CEO social strategy to get what I mean). 

However don’t forget, social media strategies can go wrong if not executed properly. One common mistake is trying to be on every social media platform without a clear understanding of your audience. Another mistake is not having a consistent brand voice and messaging across all social media channels.

If you find that your social media strategy isn't working, don't panic! There are several ways to fix it. First, take a step back and re-evaluate your goals and target audience. Are they still aligned with your business objectives? Next, take a look at your content. Is it resonating with your audience? If not, adjust your messaging and tone. Finally, consider partnering with a social media expert who can help guide you through the process.

So, go forth and create a killer social media strategy!