Diversify Marketing Channels. Don’t get caught out if your account is deleted.
Imagine this: You’ve built a thriving business on social media. Your followers are engaged, your sales are rolling in, and you’re riding the wave of success. Then, out of nowhere, your favorite platform changes its algorithm—again—and suddenly, your reach plummets. Or worse, your account gets locked or deleted. Just like that, you’re scrambling to rebuild what you’ve spent years creating. Scary, right? That’s why diversifying your marketing channels isn’t just a smart move; it’s a must-do for any savvy business owner.
Don’t Put All Your Eggs in One Basket
Relying solely on third-party platforms like Facebook, Instagram, or TikTok is like renting a house. Sure, it’s convenient, but you’re at the mercy of the landlord. Algorithms change, platform policies shift, and your visibility can vanish overnight. By diversifying your marketing efforts, you’re building a safety net. If one channel falters, you’ve got others to fall back on—and that means your business keeps thriving no matter what.
Why Email Lists Are Your Secret Weapon
If social media is like renting, building an email list is like owning a home. It’s yours. Nobody can take it away. Email marketing might not sound as flashy as trending TikToks, but it’s one of the most reliable ways to connect with your audience. Think about it: your email subscribers are people who’ve actively said, “Yes, I want to hear from you.” That’s pure gold.
Here’s why email rocks:
Direct Access: No algorithms deciding who sees your message. You land right in their inbox.
Higher Engagement: Emails often have higher click-through rates than social media posts.
Longevity: Your email list grows with you. It’s not tied to the whims of a platform.
So, start building that list! Offer a freebie, like a guide or a discount, in exchange for email sign-ups. Make it easy and enticing, and watch your subscriber count grow.
Spread the Love: Use Multiple Channels
Social media and email are just the beginning. Here are a few other channels to consider:
Your Website: Think of this as your online HQ. Blog posts, product pages, and an easy way to contact you should all live here.
Search Engine Optimization (SEO): Help people find you when they’re Googling solutions you offer.
Pinterest: It’s not just for DIYers! Pinterest is a powerful search engine for visual content.
Local Marketing: If you’ve got a brick-and-mortar location, don’t underestimate flyers, events, and local partnerships.
A Diversified Strategy = Peace of Mind
Diversifying your marketing channels gives you a sense of control and peace of mind. It’s about reaching your audience in multiple ways and never being too dependent on one source. Plus, it helps you connect with different segments of your audience where they’re most comfortable.
Ready to Get Started?
Start small! If you’re heavily reliant on social media, take the first step by creating an email list. Already emailing? Look into improving your website or diving into SEO. The key is progress, not perfection.
So, business owners, here’s your challenge: diversify your marketing efforts and take control of your business’s future. It’s time to spread those eggs across a few baskets. Your future self will thank you!
